How to promote your business with Personalized Socks
How to promote your business with Personalized Socks
‘Socks, the most undervalued, underrated, and under-marketed promotional merchandise!’
From the numerous promotional products available today - stress balls, USBs, hats, pads, pens umbrellas, and whatever you can think of, I genuinely and honestly believe that the sock that we put on daily is one of the most potent products available on the market. It is highly under-marketed, underrated, and undervalued in the promotional brand marketing industry.
What are Personalized Socks?
These are custom and personalized printing of your name, logo, brand name, initials, etc directly on a pair of socks. It could be gifted out to friends and well-wishers or given to clients as a gift item.
Who needs these personalized gift socks?
At one time in our lives, we have all worn socks. Some wear it to work daily, some others wear it to school while most people use it as professional athletes. Personalized sports socksare perfect for sportspersons who demand improved performance from their gear.
What material is mainly used to manufacture Personalized branded socks?
A synthetic fiber called Lycra is used in socks production due to its extreme elongating features. It takes in fibers such as silk, cotton, and other synthetic fibers. Its essential feature is its ability to stretch many times its size and return to its original shape. In socks production, it is added with other fibers such as Coolmax to preserve the socks’ shape, even in the toughest conditions.
Now, how can we carry out fruitful promotional marketing campaign and how we can adapt these to Personalized elite socks?
- Brand awareness
Personalized Socks can be used as a branding tool to promote your brand. I’m sure you’ll agree that whenever you find that pair of comfortable, soft, and stylish socks that fit very well, you’re probably going to wear them often and show them off when you sit at a table with your legs crossed.
The truth is, if you find a top quality product whether its socks or any other product that is durable, your brand awareness increases greatly.
This takes me to a huge element in brand awareness where our Personalized branded socksthrive;
Recurrence of branding
It is a fact that an average customer wears our socks for two or more years and they wear it at least once every two weeks".
When we manufacture our personalized private label socksfor the corporate marketplace, one of our main focus has always been subconscious marketing. Our focus is to manufacture a fun, innovative personalized elite socksthat will be worn on a regular basis. Our ultimate objective is to maximize how many times a client sees your brand. We achieve this through delicate branding. We want anyone wearing our personalized elite socksto not only wear them on a regular basis (due to the design and quality) but also create a sought-after product that can go under the standard limits of perception;
- "If our clients put on socks at least once a fortnight for over two years, they're theoretically seeing a brand presence without even realizing over that period. It’s a subconscious thing- wear socks, take it off, wash and dry, repeat".
Now, this is active marketing power at its very best. Show me a different product with that much active marketing potential, because I haven’t seen any in the promotional market.
Does the daily promotional 'Personalized branded socks' achieve a definitive win when it comes to brand awareness and promotional marketing? Yes, it does, as you can see, all the right boxes have been checked.
- Quality (retail) product (check)
- Durability (check)
- Consistent use of the product (check)
- Fun and fashionable (check)
CONCLUSION
If you are a brand and you’re thinking of doing brand awareness or you want to do promotional marketing, think of a commodity that will be in people’s faces. Something that will stay in their conscious and subconscious. Personalized branded socks IS THE KEY
